Deep dives
One feature of a major AI tool each week: what it does for you, and how to switch it on. Members read them in full; everyone can read the opening.
Perplexity scheduled tasks: a Monday market report that arrives by itself
In one line: news about your suppliers, new Swiss rules for your trade and fresh public tenders are spread across a dozen websites, and nobody has time to check them. A Perplexity scheduled task sear…
Google AI Mode and AI Overviews: what to do so they name your business
In one line: Google now answers many local searches with an AI summary (AI Overviews) or a full AI chat (AI Mode), both live in Switzerland in German, French and Italian, and the businesses they name…
Higgsfield: a short product video from one photo
In one line: a short video shows a product better than a photo, but filming and editing one takes a morning you don’t have. Higgsfield turns one product photo, or your product page link, into a short…
ChatGPT Record: meeting notes on your Mac, with no bot in the call
In one line: Writing up a meeting takes 20 minutes you don’t have. On a Mac, ChatGPT listens to the meeting and hands you a summary with action items when you press Stop, without a bot joining the ca…
DeepL: reply to customers in German, French, Italian and English when you write only one
In one line: A customer in Lausanne writes in French and you write German. With DeepL inside Outlook or Gmail, you read her email in German, write your reply in German, and send it in Swiss business…
Claude for Excel: overdue totals, unmatched payments and chronic late payers
In one line: Reminders sent to customers who already paid, and the same late payers every month: both start in a spreadsheet nobody has time to analyse. Claude for Excel is an add-in (an extra progra…
Voice to quote: talk through the site visit on your phone and get a quote draft before you drive off
In one line: Site-visit notes on scraps of paper turn into an evening of quote writing. Talk through the job into ChatGPT, Claude, Gemini or Copilot on your phone instead, and you have a job sheet, t…
ChatGPT Business: set up your company workspace properly in 10 minutes
In one line: If half your team uses ChatGPT on personal accounts, a ChatGPT Business workspace puts everyone on one company account with no training on your data and a contract, and the ten minutes o…
ChatGPT Projects: brief the AI on your business once
In one line: If you re-explain your rates, tone and rules every time you ask ChatGPT for a quote or a customer reply, a project stores that briefing once, so every new chat starts with it and the fir…
One practical issue every Friday
Every Friday: three AI stories that matter for Swiss businesses, and what to do about them. Free, in English, German, French or Italian.