Tools
Which AI tool is worth your money, and how to use it on a real task. Reviews are free for everyone: cost in francs, setup, where your data goes and who should skip it. Hands-on walkthroughs are for members.
AI agents for small businesses compared: Claude Cowork, ChatGPT Work and Microsoft Copilot Cowork
Verdict: You want an AI agent to take repeat office jobs off your desk, but the three big ones differ in price and control. Most Swiss teams of 3 to 50 people should start with Claude Cowork on a Tea…
Apify: a weekly competitor watch without writing code
Verdict: Checking competitors’ reviews and prices by hand eats an hour a week. Use Apify if you do that job. A ready-made Apify tool collects the data on a schedule. Claude or ChatGPT turns it into a…
Google Business Profile: the free listing AI search reads first, and the Gemini tools that keep it current
Verdict: If customers find you locally, this is the one listing to keep perfect, and it costs nothing. Connect it to Gemini on a free account: Gemini drafts your review replies and posts, sets holida…
Firecrawl plus Claude or ChatGPT: read your website the way AI search does
Verdict: You can’t see your own website the way a stranger’s AI does, and reading competitors’ sites by hand takes hours. Connect Firecrawl’s free plan to Claude or ChatGPT, and the AI reads your web…
Canva AI (Magic Studio): worth it for social posts?
Verdict: Worth CHF 128 a year if someone on your team posts every week: design, resizing and scheduling happen in one place. If you post only a few times a month, the free plan is enough, but it can’…
ChatGPT Images: a month of on-brand social images from one style prompt
Verdict: A tip, a holiday notice or an offer often has no photo, and finding one takes longer than writing the post. Use ChatGPT Images for backgrounds and simple graphics in those slots. Save one br…
AI note-takers compared: tl;dv, Fireflies and Otter
Verdict: If your meetings run on Zoom, or on a mix of Zoom, Meet and Teams, try tl;dv first: it stores data in the EU, doesn’t train AI on your recordings and handles German, French and Italian. Otte…
Wispr Flow: speak your meeting follow-up instead of typing it
Verdict: Wispr Flow suits any owner who ends a client call or meeting with a follow-up email, notes and an action list still to write. Hold one key, talk for a minute, and clean text appears in Outlo…
Copilot in Outlook vs Gemini in Gmail for customer replies
Verdict: Use the one that matches the email system you already have. Neither is worth switching for. Outlook teams get a saved tone setting but pay CHF 17 extra per user per month. Gmail teams get dr…
Fyxer: an inbox that sorts itself, with reply drafts waiting
Verdict: Fyxer suits an owner or salesperson whose personal Gmail or Outlook inbox gets 50 or more emails a day. Each morning the emails that need you sit in one folder, with a draft reply in your to…
bexio’s AI features: receipt and QR-bill reading
Verdict: Worth it if you book 20 or more receipts and supplier bills a month, on the Advanced plan or higher. Don’t buy it to get paid faster: bexio’s reminders follow fixed rules and use no AI.
Composio: collect the month’s supplier invoices from your inbox into one folder for your Treuhänder
Verdict: Every month someone digs through the inbox for supplier invoices and receipts, saves the PDFs one by one and sends them to the Treuhänder. With Composio, Claude or ChatGPT finds them in Gmai…
Gemini in Google Workspace
Verdict: If your team already works in Gmail and Google Docs on Business Standard or higher, use it: you already pay for it. It’s no reason to leave Microsoft 365. New features often reach English ac…
Gamma: turn your proposal draft into a branded deck or one-page web proposal
Verdict: The text is written, but putting it into your company layout still takes 30 to 60 minutes per proposal. Gamma does that layout in about two. Use it if your proposals go out as slides, a PDF…
Proton Lumo: the Geneva-built AI assistant that keeps no chat logs
Verdict: Use Lumo for the confidential work you’d rather not put into a US tool: a contract you’re negotiating, a supplier dispute, a client’s figures. Proton keeps no logs and can’t read your chat h…
Infomaniak Euria: a Swiss-hosted AI assistant for client data you keep out of US tools
Verdict: If client emails and documents must not leave Switzerland, draft them in Euria. It runs only in Infomaniak’s Swiss data centres, costs from CHF 1.76 per user a month in kSuite, and handles t…
Business AI assistants compared: ChatGPT Business, Claude Team, Gemini and Microsoft 365 Copilot
Verdict: If you pay for Microsoft 365 or Google Workspace, run your first three wins on the AI included there: it costs nothing extra. Buy ChatGPT Business or Claude Team (about CHF 17 per user a mon…
Gemini Notebook (formerly NotebookLM): staff get answers from your own price list and policies
Verdict: If staff keep interrupting you with “what do we charge for…?” and “is this under warranty?”, load your price list, terms and internal FAQ into one Gemini Notebook and share it. Everyone gets…
One practical issue every Friday
Every Friday: three AI stories that matter for Swiss businesses, and what to do about them. Free, in English, German, French or Italian.